posted on Wednesday, June 20, 2012 at 2:38 PM
Today and tomorrow, we embark on the daunting task of replacing eight years' worth of logos. Shirts, signage, stationary...probably some other things that don't begin with s.
This is the bowl's first name change in eight years, the longest stretch in an admittedly patchwork title history. By the time Florida Citrus Sports purchased the game in 2001, it had seen four different names (Blockbuster Bowl, Carquest Bowl, MicronPC Bowl and MicronPC.com Bowl). At the time, it was among the lowest tier of bowl games in a field of 25.
Starting in 2001 it became the Tangerine Bowl, a throwback to the old days of Orlando's original bowl game (now the Capital One Bowl). We had two title sponsors under the Tangerine name (Visit Florida and Mazda) before Champs Sports came on board in 2004 and helped bring the game to the next level.