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Entries for June 2012

25
Citrus Bowl Renovations To Start By 2014
This morning, Orlando Mayor Buddy Dyer and Orange County Mayor Teresa Jacobs announced their new deal to start a planned $175 million renovation of the Florida Citrus Bowl Stadium by 2014. It's great news for the Russell Athletic Bowl, as it means the long-awaited fixes -- which will amount to basically an entirely new stadium for a fraction of the...

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20
Every Fresh Start Involves Ordering New Business Cards
Today and tomorrow, we embark on the daunting task of replacing eight years' worth of logos. Shirts, signage, stationary...probably some other things that don't begin with "s."  This is the bowl's first name change in eight years, the longest stretch in an admittedly patchwork title history. By the time Florida Citrus Sports purchased the gam...

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19
Mesh Shorts And New Beginnings
It's an exciting (and hectic) day at Florida Citrus Sports as we finally flip the switch on the Russell Athletic Bowl. This process has been bubbling for a couple of months now but it's just like bowl week: no amount of late nights and early mornings can avoid the pandemonium of game day (or in this case, launch day). It's straight downhill today; ...

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19
Russell Athletic Bowl Announcement Video
Here's a one-minute "hype" video we produced to announce the new title sponsor of our game. Editing and music selection was courtesy of marketing manager (and budding video guru) Reginald Parks.

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Tagged: video
19
Russell Athletic Bowl Merchandise Now Available
If you love this new bowl logo so much that you want to wear it, buddy, you are in luck. Ultimate Athletic, our official merchandise provider, has worked up some t-shirts and hats featuring the new mark. And yes, the shirts are all Russell Athletic stock.  In addition, Russell Athletic is offering a 30% discount to fans who shop online between...

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19
Russell Athletic Becomes New Title Sponsor Of Orlando Bowl
(Press Release) ORLANDO –Russell Athletic, a division of Russell Brands, LLC, and Florida Citrus Sports(FCSports) have entered into a partnership to present the Russell Athletic Bowl in Orlando, Fla. through 2015. The 2012 Russell Athletic Bowl, most-recently known as the Champs Sports Bowl, will be played on December 28 at 5:30 p.m. (EST) a...

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